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In this episode we dig beneath the evidence and ideas that support a modern, naturalistic perspective and seek out the patterns and emphases that propel concepts into the realm of inspiring. Our guide is Jonah Sachs, author of Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future (2012, Harvard Business Review). As the co-founder and creative director of Free Range Studios, Jonah has helped hundreds of social brands and causes create breakthrough campaigns. His work on legendary viral videos like The Meatrix and The Story of Stuff series have brought key social issues to the attention of more than 60 million people. We have entered "the Digitoral Era", Jonah suggests, in which the best of the oral traditions that supported our ancestors return, thanks to leading edge opportunities of the digital landscape.

Theme song "Poetry of Reality" courtesy Symphony of Science.

Direct download: 016-sachs.mp3
Category:general -- posted at: 7:20pm EDT